Value Creation vs. Value Capture

People approach creating products from many different perspectives.  Some seek out customer pain and dedicate themselves to solving their problems.  Others follow the technology and strive to deliver solutions that are just now possible.  Some like to follow competitors and deliver better solutions in a fast-follower model.  Others are simply trying to find a way to make some money so that they can sustain their business.

No matter your approach, our job in product is to create value.

How to get Product Managers to listen to customer feedback

Something I hear over and over from customer service and community teams is that the product management team doesn’t seem to care about customer feedback. As the folks who are trying to make these customers happy, this is quite frustrating. The feedback is here, so why isn’t the product team acting on it?

How to Work with Software Engineers

For years I’ve kept my secrets close to the vest. But no longer: today I will share with you myTen-Step Plan for Working With Engineers. Or more to the point: how to make engineers do what you tell them to do.