Monthly Archives: March 2013

Product Management Digest Readings: March 28th, 2013

The site is called “Digest” for a reason. This is the first post dedicated to articles I feel would be of value to the Product Management community. Extreme Customer Insight: A Marketing Secret Weapon (Slideshare Version) We know that understanding our prospects is the key to better marketing but we don’t always get in front of customers and prospects as much as we should. This week I gave a talk on how to make customer interaction …

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Product Managers to Follow on Twitter

Some days in product management feel like Sisyphus, all alone, pushing a boulder up a hill, only to watch it roll back down. The truth is that there are many facing similar challenges, most with advice to share. Many of them are quite vocal on Twitter. Below are a few high-signal Twitter users that post on product management topics. Cindy Alvarez (@cindyalvarez) Geoffrey Anderson (@gander2112) Steve Johnson (@sjohnson717) Jeff Lash (@jefflash) Rich Mironov (@richmironov) John Peltier …

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Decision Making in Product Management

Decision Making in Product Management

Lead Bullets, an old post from Ben Horowitz, is a strong reminder about the hard decisions product managers face. His company was square in Microsoft’s targets, so he furiously sought out a silver bullet (or two) that would enable them to retain their competitiveness. In the end, Ben’s colleague had to set him straight. Ben, those silver bullets that you and Mike are looking for are fine and good, but our web server is five …

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Product Manager Interview Resources

My own personal bias aside, a good product manager is one of the key individual stakeholders inside of any company. However, finding them can be a difficult and time-consuming process. Finding the right mix of business and technology expertise married to someone who possesses an achievable  long-term vision is almost impossible. Because of the unique blend of skills required, the interview process needs to be taken seriously. Listed below are some resources around hiring product …

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Welcome to the Product Management Digest

I’ve been doing product management for over 10 years now. I was fresh out of college when I first took a PM position and really had no idea what it took to survive this discipline. One of the first lessons I learned was that my word was surprisingly not the gospel to the engineering teams supporting me. It took me a much longer time to actually stop preaching and start focusing on my customers, the …

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